Reading time: 2 – 2 minutes
I’m sure you all know all the commercials and prints made by Guinness for the Irish rugby team. They are proud sponsors of Irish rugby team. Everywhere there is a game played by them, Guinness is there to support.
After the campaign “Seconds from Greatness” aired in the UK since September 7 2007 comes the “It’s alive inside.” campaign with the Dot spot.
Now they come to the roots with their newest campaign called “Home Grown”. This new spot has been seen at the start of the Six Nations Rugby Tournament. This hugely famous Irish brand has a spot that does not disappoint.
The trees are one of the Irish symbols coming from the ancient times as a source of wisdom and hope.
In the end comes a great animated story with luxuriant visual effects to impress auditorium. Exactly what the brand deserves.
Client: Guinness
Agency: IIBBDO, Dublin
Creative Director: Mal Stevenson
Creative: Pat Hamill, Mark Nutley
Agency Producer: Noel Byrne
Production Company: Company Films
Director: Rory Kelleher
Producer: Nick Fewtrell
Editor: Kate Owen
Editorial Company: Marshall Street
VFX: GlassworksSimilar Posts:
